WHAT IS DATA ANALYTICS

What is Data Analytics

What is Data Analytics

Blog Article

Data analytics is the process of examining, transforming, and modeling data to extract useful information, draw conclusions, and support decision-making. It involves using tools and techniques to find patterns, trends, and relationships in data.

Key Components of Data Analytics:

  1. Data Collection
    Gathering raw data from various sources such as databases, sensors, websites, or spreadsheets.

  2. Data Cleaning
    Removing or correcting errors, inconsistencies, or missing values to improve data quality.

  3. Data Exploration
    Using statistical summaries and visualizations to understand the data’s basic structure and relationships.

  4. Data Modeling
    Applying algorithms and statistical models to identify patterns, make predictions, or classify data.

  5. Interpretation and Communication
    Explaining the results in a meaningful way, often using charts, graphs, or dashboards to help stakeholders make informed decisions.

Types of Data Analytics:

  1. Descriptive Analytics – What happened?
    Summarizes historical data to identify patterns or trends.

  2. Diagnostic Analytics – Why did it happen?
    Explores data to find causes or correlations.

  3. Predictive Analytics – What is likely to happen?
    Uses models and forecasting techniques to predict future outcomes.

  4. Prescriptive Analytics – What should be done?
    Recommends actions based on data insights to achieve desired results.

Tools and Technologies:

  • Software: Excel, SQL, Python, R, Tableau, Power BI

  • Libraries: Pandas, NumPy, Scikit-learn, TensorFlow

  • Platforms: Google Analytics, AWS, Azure, BigQuery

Applications:

  • Business: Customer behavior, sales forecasting, marketing optimization

  • Healthcare: Patient diagnostics, hospital management

  • Finance: Fraud detection, risk assessment

  • Sports: Player performance analysis, game strategy

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